Help Everyone Around You – Kitchen Table Talks

Chris Brogan says convincingly that the purpose and promise of social media is to "help everyone around you" and he gives some pretty good examples. I've been disappointed to see Toastmasters letting social media tools go pretty much unused as they get more introverted. The organization and members alike seem to be taking a narrower focus and remain pretty much apart from community issues. How about you? How do you think Toastmasters could get more active in their communities? What do you think the benefits would be?