Billed as a "next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be 'open' while maintaining control," the book is packed with frameworks, to-do-checklists and case studies, a refreshing number of which fall off the grid of the "usual suspects" we tend to beat to death in marketing circles. Indeed, her second chapter kicks off with Li on the USS Nimitz, reflecting on the tension between military "command and control" and her open principles.
Li argues that social media-enabled services and sites can "improve efficiency, communication and decision-making for leaders and their organizations."
Another call to challenge your thinking about leadership and the use or role of social media by leaders. I've seen this theme addressed by Denise Graveline and many others. Time to collect some more links.