via chrisbrogan.com
Chris Brogan calls attention to a new campaign by Levi's. His whole post contains a more pointed video about what's going on in Braddock. There's real impact here and it's important because it speaks to potential, possibility, and what we can make of ourselves and our world if we're also willing to be responsible and take action. It's amazing to me how a video that seems to have such a narrow focus can expand itself in the minds of viewers. It makes me think of all the arenas and organizations I'm involved in, and it challenges me not necessarily to do more, but to do better. I hope this video is viewed, discussed, and acted on widely.