What King had done with Sinatra, as he has done with thousands of guests from the high and mighty to the people next door, is to shift focus from himself to the guest. This creates a sense of rapport that stimulates further conversation. Or years later as Sinatra once told King (then doing Larry King Live on CNN), “you make the camera disappear.” Bingo! A television conversation becomes just two people talking.
via fastcompany.com
John Baldoni shares some powerful thoughts on how to build rapport with the people you're talking to. Click through for the whole post.