One of the reasons most of us love surprises - I mean good ones – is that we do not expect them. Whether it is a surprise gift or a chance meeting or good movie, it is the unexpected that intrigues us.
Photo courtesy of Denise Bouton-Dechellis
In fact, when you think of a movie that people do not like, one of the main complaints is that it was so predictable. There was no mystery at all. On the other hand, if someone says “I never saw that coming!”, chances are that person enjoyed the show.
The same holds true for public speaking. Being unexpected is the second indicia of stickiness in Chip and Dan Heath’s book, “Made to Stick”.
John Zimmer is up to the third post in his series on "Making Your Presentations Stick." Along with the content he has good, interesting video illustrations--Daniel Pink and John Wooden so far.