Ron Daly got it. He understood the most effective strategy for any kind of communication: Don’t start with what you want to tell people. Start with how you want them to feel.
This rule comes from a snippet of wisdom that should be taped to the bathroom mirror of communicators everywhere: People may forget exactly what you said, but they will never forget how you made them feel.
And how, exactly, do you want them to feel?
To create the most compelling, award-winning, knock-it-out-of-the-park speech—whether your executive is launching a new product or announcing safety policies—this is your answer:
People need to feel that they're part of something bigger than themselves.
via ragan.com
Reported by @OliviaMichell at Twitter.