Listening to the lyrics in The Doors song, “Light My Fire”, I think they might just have the answer to helping business through these challenging times. “Try to set the night on fire/The time to hesitate is through/No time to wallow in the mire/Try now we can only lose,” rings true. What do you do when there are only embers? How do you stop worrying about wet matches? No fuel, no problem.
via fastcompany.com
Great application. How can this kind of thinking be used in other contexts?