"People know more about their iPhone than they do their own health," points out Travis Bogard, Jawbone's VP of product development. "So how do we make them consumers of their own wellness?" Today Jawbone is finally unwrapping their attempt to solve the problem: The UP, a $100 wristband, smartphone app, and web app trio that work together to monitor your exercise habits, sleep cycles, and eating decisions. It's already on sale on Jawbone's website; on November 6th, it'll be available at Apple, Target, AT&T stores, and Best Buy.
via fastcodesign.com
What's the potential here? A device like this would probably have done me more good earlier in life, but I like the idea of getting people more engaged with, more aware of their overall wellness.