Make Listeners Feel They're Part of Something Bigger

Ron Daly got it. He understood the most effective strategy for any kind of communication: Don’t start with what you want to tell people. Start with how you want them to feel.

This rule comes from a snippet of wisdom that should be taped to the bathroom mirror of communicators everywhere: People may forget exactly what you said, but they will never forget how you made them feel.

And how, exactly, do you want them to feel?

To create the most compelling, award-winning, knock-it-out-of-the-park speech—whether your executive is launching a new product or announcing safety policies—this is your answer:

People need to feel that they're part of something bigger than themselves.

Reported by @OliviaMichell at Twitter.

iPhone Wheelchair App Puts Users in Control | Cult of Mac

iPhone Wheelchair App Puts Users in Control

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There are iPhone-controlled cars and beds — now one company plans to integrate iPhones/iPods in its wheelchairs for a new kind of accessibility.

Dynamic Controls developed a system to connect an iPhone or iPod Touch to the wheelchair system via Bluetooth; it mounts on an adjustable arm and has a recharger, too.

I'm glad I'm not using a wheelchair any more, but I love seeing assistive technology get geeky.

Diagnosis by Sharon Olds

By the time I was six months old, she knew something
was wrong with me. I got looks on my face
she had not seen on any child
in the family, or the extended family,
or the neighborhood. My mother took me in
to the pediatrician with the kind hands,
a doctor with a name like a suit size for a wheel:
Hub Long. My mom did not tell him
what she thought in truth, that I was Possessed.
It was just these strange looks on my face—
he held me, and conversed with me,
chatting as one does with a baby, and my mother
said, She’s doing it now! Look!
She’s doing it now! and the doctor said,
What your daughter has
is called a sense
of humor. Ohhh, she said, and took me
back to the house where that sense would be tested
and found to be incurable.

Faulkner gets it right

Reading the first section of The Hamlet, I came across this

He was looking forward to his visit...with the sheer happiness of being out of bed and moving once more at free will, even though a little weakly, in the sun and air which men drank and moved in and talked and dealt with one another...

I'm not on my way to Frenchman's Bend to buy goats, I'm waiting to see a doctor. But I think Faulkner captures the feeling of being able not just to move about but to be engaged with the world just perfectly.