Q. What are the most important leadership lessons you’ve learned?

A. I grew up in the Midwest. My mom died when I was 8, so my grandmother raised my brother and me. She had a great sense of humor, and she never really let things get to her.

My favorite story is when we were on a farm in Wisconsin; I would have probably been 13. There was a snake up in the rafter of the machine shed. And we ran and said, “Grandma, there’s a snake.” And she came out and she knocked it down with a shovel, chopped its head off and said, “You could have done that.” And, you know, that’s the tone she set. Just get it done. Just do it. Pick yourself up. Move on. Laugh.

Q. And how do you give feedback?

A. I have the puppy theory. When the puppy pees on the carpet, you say something right then because you don’t say six months later, “Remember that day, January 12th, when you peed on the carpet?” That doesn’t make any sense. “This is what’s on my mind. This is quick feedback.” And then I’m on to the next thing.

If I had my way I wouldn’t do annual reviews, if I felt that everybody would be more honest about positive and negative feedback along the way. I think the annual review process is so antiquated. I almost would rather ask each employee to tell us if they’ve had a meaningful conversation with their manager this quarter. Yes or no. And if they say no, they ought to have one. I don’t even need to know what it is. But if you viewed it as meaningful, then that’s all that counts.

More wisdom from the Corner Office series in the New York Times. A great lesson and a great piece of applied knowledge. I could never see the point in waiting for an annual review. If people waited all year to tell me how I was doing, they were way behind me.

The London Beer Flood occurred on this day in 1814. At 6:00 on a Monday evening, a torrent of beer came rushing through the streets of the St. Giles district of London.

It started at the Horse Shoe Brewery at Tottenham Court and Oxford Street, where there were huge vats of porter perched on top of the roof. They contained beer, which had been fermenting right there for months. The wooden vats were enormous — some as tall as 22 feet — and were structurally supported by large iron hoops, dozens of them. They sat on the roof of the Meux Brewing Company, each of them containing hundreds of thousands of liters of beer.

The largest vat had started to strain under the weight and pressure of all that porter, and on this day, around 6:00 p.m., one of the iron hoops gave way and all the porter in the 22-foot-tall vat came gushing out. There were about 600,000 liters of beer in there, and when the vat burst and all that beer came exploding out, there was a chain reaction and the surrounding vats on the roof also burst. More than a million liters of beer toppled the brewery's brick wall (it was 25 feet tall) and began flooding the streets of St. Giles.

People came out onto the streets of St. Giles with mugs and buckets and pots and pans to collect the free beer; others leaned over and drank directly from the streams gushing down the streets. But many people were injured by the torrent and sent to the hospital, where inpatients smelled the beer and nearly rioted to get their share.

Nine people died. About half were children who drowned or sustained fatal injuries from the flood, which had also crushed the roofs of buildings near the brewery, adding heavy timber to the gushing rivers of beer. One man died a few days after the flood from alcohol poisoning. Trying to prevent all of it from going to waste, he had drunk a lot of beer in the span of a few days. People brought a lawsuit against the Meux & Company Brewery, but in court the flood was ruled an Act of God, and the brewery was not held legally responsible.

Where was I?

If the new web has a mantra, that's it.

So much time and effort is now put into finding followers, accumulating comments and generating controversy... all so that people will notice you. People say and do things that don't benefit them, just because they're hooked on attention.

Attention is fine, as long as you have a goal that is reached in exchange for all this effort.

Far better than being noticed:

• Trusted
• Engaged with
• Purchased from
• Discussed
• Echoed
• Teaching us
• Leading

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From the blog of Seth Godin