Scott Berkun on The Craft of Speaking

 

  1. We say about 12,000 words a day. Unless you are in solitary confinement, or in a psycho ward, you say most of those words to other people, And you do it mostly at work, often trying to convince other people to do things you feel are important.  Most of the time you open your mouth you are a kind of public speaker. Yet most of us are ignorant of how our brains process speech, what separates a convincing person from a boring one, and what brain science has to say about listening and learning. We’re all speakers and we all benefit if we improve.
  2. Good public speaking drives better thinking.  Speaking, and writing, is a forcing function for your thoughts. An opinion only in your mind seems perfect, but only when you write it or explain the argument to someone else that the details and nuances you overlooked become real. To speak about something forces you to think about it more clearly, which is good for you.
  3. I’ve learned more from public speaking than almost anything else I’ve done.  By traveling around the world to lecture, I’ve met more interesting people, heard more interesting opinions, and been forced to rethink more thoughts than nearly any other activity. Speaking is a forcing function for many of the good things people say they want from life: dealing with fear, understanding themselves, making connections and learning new things.
  4. Ideas do not sell themselves. From Edison, to Einstein, to Steve Jobs, if you have ideas, you will be speaking about them to others to convince them of their value.  It’s an unavoidable and essential part of the job of getting your ideas to the world. If you haven’t studied presenting, you are betraying your ideas as pitching and presentations are the lens through which your ideas will be judged. The best skill creatives, entrepreneurs and inventors need to learn is how to talk about their work to people who know nothing about their work.
  5. We are teaching and learning all the time.  Speaking is often the means for sharing what we know with friends, children, students or even co-workers. By getting better at speaking we amplify not only our ability to share what we know, but our capacity to help people teaching us do it effectively.
  6. We learn best by making mistakes, and in the book I make many of them for you.  I found most books on public speaking really boring, since they leave all the good stuff out. Namely what goes wrong, what happens back stage or between gigs, and that’s the focus of my book. It’s a narrative driven book, largely telling the stories of things going wrong, what I learned and how I got improved.  You get the benefit of all my embarrassments.
  7. Funny, inspiring, business books are rare.  I fought hard to get the word Confessions in the title, since that gave me license as a writer to be completely honest, and share the same kind of perspective I’d share if I were out to a few beers with some friends who wanted to know all the big secrets. I worked very hard to make it a fun, fast paced, provocative read – unlike many books, this is one you’re likely to finish and enjoy it all the way through. The Wall Street Journal and Slashdot among other reviews, agree with the big upsides of the choice I made.

Scott Berkun titles this blog post "Why You Need A Publlc Speaking Book." I've seen a lot of traffic on the net about his new book, Confessions of a Public Speaker and think I need to pick up a copy. I really like his emphasis on Point 2, good speaking drives better thinking, and Point 4, you speak to convince others of the value of your ideas." In Toastmasters, I think we tend to overemphasize the technical and showy aspects of speechmaking and underemphasize our argument and content.

Success

It wasn't really a sleepless night. But it was "one of those nights" (not that infrequent for me) when some words start rumbling around ... and around and around. I just wanted a list of "stuff" that gets to the essence of human behavior, and thence is directly related to individual effectiveness at pretty much anything. (NB: And, ain't it always the case, "stuff" that business schools either recklessly take for granted or decide is not sophisticated enough to merit their attention.)

So here are "the real basics"—in five words. Achieve Excellence at these five things and the world (of human organizations) will pretty much be your oyster. To wit:


  1. Read.

  2. Write.

  3. Talk.

  4. Listen.

  5. Appreciate.

  6. Once the keyboard was at my command, I ended up (surprise!) extending the list to 19 words. Herewith:

    1. Read.
    2. Write.
    3. Talk.
    4. Listen.
    5. Appreciate.

  7. Walk.
  8. Work.
  9. Sweat.
  10. Sweat.
  11. Enthuse.
  12. People.
  13. Frontline.
  14. Act.
  15. Anger.
  16. Band.
  17. Apologize.
  18. Weird-out.
  19. Network.
  20. EXCELLENCE.
  21. Here, also in very few words, is my more or less definition of the 19 words:


    1. Read. (Outstudy 'em.)

    2. Write. (Clear, concise, powerful.)

    3. Talk. (Presentation mastery. Study. Practice-practice-practice. Storytelling, mastery of.)

    4. Listen. (Study. Practice-practice-practice. Understand enormous power thereof.)

    5. Appreciate. (Engaged. Thoughtful. Compassionate. Appreciative always, enormous power thereof.)

    6. Walk. (MBWA/Managing By Wandering Around. In touch. Again, learning, and learning is required, through practice.)

    7. Work. (Work harder than the next person. "Balance"? Uhm ...)

    8. Sweat. (Sweat the details with maniacal passion!)

    9. Sweat. (Sweat the details with maniacal passion!)

    10. Enthuse. (Enthusiasm moves mountains.)

    11. People. (Great and engaged people>>>Great strategy. Best bosses = Best people developers.)

    12. Frontline. (Firstline supervisors, quality of, determine just about everything. Must become an obsession.)

    13. Act. (Most tries wins. Hence "most failures" is a concomitant reality—celebrate 'em.)

    14. Anger. (Raging impatience with dumb stuff. Constantly question the status quo.)

    15. Band. (Small, passionate, relentless bands of people/renegades change the world. Period. Avoid the hierarchy—it tenaciously defends the past in 9.9 cases out of 10.)

    16. Apologize. ("I'm sorry," enormous power thereof. And rare, particularly among men.)

    17. Weird-out. (Multiple, unusual sources of information and feedback.)

    18. Network. (Develop wider-deeper-downward relationships. Think "suck down for success." Think-obsess on R.O.I.R./Return on investment in relationships. Again, women take to this instinctively.)

    19. EXCELLENCE. (The only standard. ALWAYS CAPITALIZE ALL LETTERS.)
    20. Over to you ...

      Tom Peters consistently writes lists that I find useful. Here's another one.

      In Search of Memory

      Just caught wind of this movie via @BrainLine on Twitter. Will be interested to see this both for what it is and because I've seen Professor Kandel as a host of Charlie Rose's Brain Series.

      "Memory is everything. Without it we are nothing," says neuroscientist Eric Kandel, winner of the Nobel Prize for his groundbreaking research on the physiology of the brain's storage of memories. As he explains, memory is the glue that binds our mental life together and provides a sense of continuity in our lives.

      IN SEARCH OF MEMORY is a compelling blend of autobiography and history that recounts the life of one of the most important neuroscientists of the 20th century and illuminates scientific developments in our understanding of the brain's role in recording and preserving memory. In addition to archival footage and dramatic re-creations of Kandel's childhood experiences in Nazi-occupied Vienna and his formative years as an emigrant in New York, the film features discussions with Kandel, friends and family, as well as his public lectures in Vienna and New York, which explore both his professional and personal life, especially his emotional ties to Judaism.

      Both through its personal journey into the memory of this amazingly spry and witty 79-year old, especially his traumatic experiences during the Holocaust, and a visit to his Columbia University laboratory, where Kandel and his colleagues demonstrate their experimental research, IN SEARCH OF MEMORY examines how the brain stores memories, the difference between short-term and long-term memory, Alzheimer's and age-related memory loss, and structural modifications to the brain that enhance memory.

      In revisiting the people, places and objects of Kandel's lifetime experiences, IN SEARCH OF MEMORY reveals how everything we undergo changes the brain, even our genetic make-up, and can determine the focus of a life's work.

      “Mentally stimulating and emotionally affecting.” —Michael Phillips, The Chicago Tribune

      “This is not just a dry doc about brain functions. Seeger makes a convincing connection between Kandel’s work and his life as a Jew who escaped from Vienna during World War II. Kandel demurs early in the film that he isn’t easy to live with, but he’s certainly a pleasure to spend time with in a doc, and his story and his passion, which Seeger easily conveys, are, if you’ll pardon the inevitable pun, memorable.” —Hank Sartin, Time Out Chicago

      "Conveys the breadth of neuroscience and the scientific process." —Alison Abbott, Nature

      "Because of Kandel's powerful charm and energy, the science-less and more personal aspects of the documentary add an engaging and often comical texture to this very delicate quest for memory and remembrance." —Stephanie Lee, NYPress.com

      "A passionate exploration of the life and work of Eric Kandel, the brilliant and irrepressible neurobiologist, whose pioneering work has illuminated the very workings of memory. But, like Eric, Petra Seeger's film resonates in all directions, illuminating not only the trajectory of psychology and neuroscience in the last century, but the nature of art and science, history and remembrance, work and love, inspiration and achievement. It is an unforgettable journey." —Oliver Sacks

      Introverts' speaking style aids leadership?

      This Forbes article suggests that introverts make better leaders by playing to their strengths, rather than fighting them--and cites a lot of speaking skills to bolster its point:

      • By using a "think first, talk later" approach, introverts give themselves time to ponder, while appearing measured and thoughtful; this also gives subordinates a chance to contribute and can keep leaders from making mistakes by jumping in too fast.

      • They ask questions and take an in-depth approach to conversations, yielding more learning and understanding.

      • They appear calm, usually through anticipating issues, practicing what to say, and getting themselves in the right frame of mind before communicating.
      • The Eloquent Woman tipped me off to another article about introverts, speaking, and leadership styles. It's easy to think of the introverted style as being a handicap, so it's nice to see a catalog of the ways that introversion can be an asset. Click through for the whole post from The Eloquent Woman and for the original article from Forbes,

        Passion Trumps Technique

        Can you remember a presentation that has long stayed with you? What was the secret power that it held? It likely was the passion of the speaker. The presenter was perhaps someone you would consider a good candidate to be a friend – just one of us ‘normal’ folk.

        I found a clip of a speech given by Senator Diane Savino speaking on gay marriage legislation that is/will be voted on by members of the New York State Senate. The clip extends seven minutes. I watched the entire clip. This is unusual for me because usually I get bored and turn off clips within a minute.What makes Senator Savino different? She speaks with passion and believes in her cause. And her passion outstripped her fidgeting and gesturing. The clip received over 327,000 views and over 1300 positive comments.

        This comment was one of the few that was negative:

        Comment on YouTube from:Monkeysniffer08
        wow…. she has some horrible speaking habits…..- pen clicking- fidgeting- rubbing her ear- holding her pen and flinging around with it.

        Monkeysniffer noticed and so did I. But I didn’t care.
        Her message outshone les faux pas.

        Which proves you do not have to be a perfect speaker — just a speaker who speaks with passion and believes in your own words.

        Next post I will write about Senator Savino’s speech and her use of rhetorical persuasion.

        @OliviaMitchell provides another great speaking tip on Twitter and shows how passion trumps technique. This example is from the blog of Janice Tomich, and it shows how the message, the content, can carry a presentation even when a speaker doesn't pay attention to distracting habits. Click through for the video.